China to Further Open Up Service Sector and Introduce Multi-Pronged Measures to Support Foreign Trade Enterprises

On March 20, 2025, the Ministry of Commerce (MOFCOM) held a regular press conference where spokesman He Yongqian briefed on China’s foreign investment and cooperation in January-February 2025 and addressed MOFCOM’s initiatives to advance domestic-foreign trade integration and assist foreign trade enterprises in expanding domestic sales.

He Yongqian outlined four key measures: First, organising campaigns for domestic sales of quality foreign trade products, with the “China Tour of Quality Foreign Trade Products” identified as a priority initiative for 2025. Second, promoting the alignment of domestic and international standards and certifications to reduce institutional costs for market transitions. Third, strengthening policy support for integrated domestic-foreign trade development. Fourth, establishing comprehensive service platforms.

Premier Li Qiang conducted an inspection tour in Fujian from March 18-20, 2025. He stressed that foreign trade enterprises must increase R&D investment and brand-building efforts amid changing external conditions. China will further liberalise the service sector, enhance investment attraction and stabilisation, improve the overall business environment, and provide stronger support for foreign-invested enterprises.