Amendment to the Anti-Unfair Competition Law Passed, Strengthening Oversight in the Digital Economy

On June 27, 2025, the 16th session of the Standing Committee of the 14th National People’s Congress voted to adopt the newly revised Anti-Unfair Competition Law, which will come into effect on October 15, 2025.

The amended law comprises five chapters: General Provisions, Unfair Competition Acts, Investigation of Suspected Unfair Competition Acts, Legal Liability, and Supplementary Provisions. This revision further improves the rules for fair competition in the digital economy sector, increases regulatory oversight of unfair competition by platforms, and clearly stipulates that platform operators shall not force or indirectly force operators on the platform to sell goods below cost in accordance with their pricing rules, thereby disrupting market competition order.

The amendment also establishes reasonable compliance obligations for platform operators and makes provisions on acts of unfair competition such as infringement of data rights and malicious transactions.