Grandway Advised Xinbao on Cross-border Acquisition of Morphy Brand and Related Assets

Guangdong Xinbao Electrical Appliances Holdings Co., Ltd. (“Xinbao”, 002705.SZ) successfully signed China Intellectual Property Transfer Agreement and Equity Acquisition Agreement with Morphy Richards Limited (Morphy). The transaction is valued at USD198 million and will involve the direct transfer of Morphy Richards’ trademark (Morphy trademark) held by the buyer in China and the acquisition of Morphy’s subsidiary in the UK to hold Morphy’s trademarks, patents and other intellectual property rights worldwide (except reserved areas). After the transaction, Xinbao will become the holder of Morphy’s trademarks, patents and other intellectual property rights in major regions around the world.

Morphy brand has a long history of over 80 years and has become a leading brand in the global high-end small home appliance circuit with its excellent quality and creative design. Prior to this transaction, Xinbao has been the exclusive licensee of Morphy products in mainland China and Morphy has become a long-term partner. After this transaction, Xinbao will hold the above-mentioned domestic and foreign intellectual property rights and integrate Morphy as its own brand to open up the whole chain operation of its products and integrate into the accumulation of its long-term comprehensive product capabilities.